TVN Chile selects ENENSYS AdsReach to monetize regional TV audiences

Rennes – December 8, 2022 – ENENSYS Technologies, leading provider of media delivery solutions, is pleased to announce that the Chilean public service broadcaster Televisión Nacional de Chile (TVN Chile) has selected its AdsReach ad insertion solution for its regional TV services.

TVN Chile within its constant renewal and technological innovation, required the implementation of a “Centralized HD Commercial Insertion System, including its Regional Centers”.

TVN, the Chilean public service television broadcaster, is covering 98% of the population with 1 main channel and 9 regional channels. Due to the complexity of regionalizing the audiovisual content of the main channel programs for each of the 16 Chilean regions, a local insertion system was required to allow the substitution of national content for dedicated local content for each of the Chilean region.

In that purpose, TVN selected ENENSYS AdsReach Regional solution as its new centralized local insertion system, to perform SCTE-based substitution of audiovisual content in transport streams within their ISDB-T network.

Together with its local partner Videocorp, ENENSYS deployed a solution composed of the Campaign Manager that operates at the head-end for building each day playlists that describes all the scheduled substitutions, and for delivering over FTP those playlists and all content to be inserted locally. At the 15 local transmission sites, the AdsEdge receives the playlists and the content and performs SCTE-based splicing in the transport stream while maintaining the broadcast quality from the originating site. The AdsReach solution has indeed the lowest latency of the market, and provides the best quality of user experience without distorting the video quality.

“The deployment of ENENSYS’ AdsReach Regional Solution has achieved the highest possible performance and has met the exigence of the engineers responsible for the operation of the local insertion system leaded by Eduardo Ramirez” said Bruno Tariant, Vice President for the Americas Region at ENENSYS Technologies.

“We are very impressed with the simplicity and efficiency of ENENSYS’ AdsReach Regional solution”, said Marcelo Carrillo, IT Director at TVN. “We are now working with a new state-of-the-art system that is simple to deploy and use, easily scalable and also future-proof.”

About Televisión Nacional de Chile (abbreviated as TVN)

Chilean public service broadcaster, founded by Presidential order and launched nationwide in 1969. TVN is the only public owned television company in Chile and competes for audiences with other private broadcasting groups, such as Canal 13, Mega, Chilevisión and La Red, having a self-financing scheme. For more information, visit www.tvn.cl.

About Videocorp

With more than 35 years of experience and the consolidation of recognized projects in Chile and Latin America, Videocorp is today a leading company in its field. Hand in hand with its founders and its entire human team, Videocorp today has stood out in the design, installation and implementation of technological solutions for our various clients, from the public and private spheres: commerce, mining, education, health, transportation , etc. For more information, visit www.videocorp.com.

Videocorp Contact:

Francesco De Ambrogio, account director

Email: fdeambrogio@videocorp.com

About ENENSYS Technologies

ENENSYS Technologies is a global designer and manufacturer of innovative professional solutions for the Broadcast and Telecom industry. For 15 years, ENENSYS Technologies has enabled Efficient Media Delivery over Terrestrial (ATSC 3.0, DVB-T/T2, ISDB-T/Tb, HbbTV), Satellite (DVB-S/S2/S2X) & Telecom Networks (4G/5G, Public Safety, IPTV, OTT), and provides Test & Monitoring equipment with the TestTree brand. For more information, visit www.enensys.com.

ENENSYS Contact:

Laurent ROUL, VP Marketing

Email: laurent.roul@enensys.com

Tel: +33 1 70 72 51 70