Major update for AdsReach Regional, providing better insertion quality with VBR

Rennes – January 19th, 2022 – ENENSYS Technologies, leading provider of media delivery solutions, is pleased to announce a major update of its AdsReach Regional solution, enabling local ad insertion for linear TV broadcast networks.

Mainly targeting DTT operators using statistical multiplexing (STATMUX) in their broadcast chain, this new update provides Variable Bitrate (VBR) insertion guaranteeing that viewers do not see quality changes when local advertising is inserted.

In this new version, ENENSYS’ splicer AdsEdge offers an innovative feature imagined by technical experts of TDF. Based on the ABR technology, this innovation allows selecting automatically the right video chunk depending on the available bitrate. Aiming at providing its customers an end-to-end solution, ENENSYS also integrated a transcoding capability for its CampaignManager to automatically generate VBR-compatible packages for the ad spots provided by advertisers or sales houses.

Before & After enabling VBR insertion (illustration)

“We developed this new feature in partnership with TDF. DTT operators are indeed willing to preserve their broadcast quality while making their ad inventories available for the largest number of advertisers. Our goal is always to provide a solution enabling local advertising insertion while preserving the broadcast quality, without the need for reencoding or adding delays in the distribution.” stated Nicolas Guyot, AdsReach Product Manager at ENENSYS.

ENENSYS’ AdsReach Regional Content Insertion Solution provides an elegant approach to generate additional revenue from existing output via the insertion of local content at the final stage of DTT delivery or at regional cable head-ends. AdsReach Regional is compatible with any broadcast network, including IPTV/Cable, Terrestrial (DVB-T, DVB-T2, ISDB-T, ATSC 1.0) and completes ENENSYS’ existing local content management solution for DTT environments.