Enable Addressable TV and Boost Your Revenues
Unlock Addressable TV potential by making streams technologically compatible with server-side and client-side content substitution
TARGETED ADVERTISING
Addressable TV potential is undeniable : adapting content and advertising to viewers provides broadcasters with a higher level of audience satisfaction and loyalty, and unlocks additional revenue opportunities.
But no matter the granularity of marketing segmentation, addressable TV and content personalization implies technical constraints : whether it is for linear TV server-side insertion or client-side insertion (hbbTV or STB), capability and efficiency will depend on the signaling quality of the original stream.
Applications
- Automatically detect content to be substituted and insert state-of-the-art triggers
- Enrich streams with SCTE-35 and unlock content substitution
- Convert SCTE-35 into Stream Events and insert AIT for hbbTV compliancy
- Insert new spot-by-spot SCTE-35 after server-side substitution for complementary client-side insertion, and double your profits.
Highlights
AdsReach content detection solution allows the detection of jingles, spots or any kind of content with a high degree of precision, so that signaling could be properly and efficiently inserted.
Choose the SCTE-35 or stream event content and perform high-quality trigger insertion.
Make the stream hbbTV ready, by converting your existing triggers into hbbTV stream events, personalize and insert AIT into the stream.
Benefits
- Small TV channels unable to manage a proper signaling or unwilling to face costly infrastructure evolution have now access to ad splicing technology.
- Cleaned streams after distribution can be enriched with new SCTE-35, independently from the original broadcaster head-end signaling
- When performing server-side insertion, AdsReach is able to insert new SCTE-35 signaling each new content one by one, and consequently enabling further client-side substitutions on set-top box.
