ENENSYS speaks at DVB/HbbTV webinar about Implementing standards-based Targeted Advertising

Moderators: Emily Dubs (DVB Project) with Jörn Krieger (HbbTV Association)

The TA standards,end-to-end

Dror Mangel, Senior Product Manager, Viaccess-Orca
Nicolas Guyot, AdsReach Product Manager, ENENSYS Technologies

• What are the different components of a Targeted Advertising solution from headend to receiver?
• Where do the DVB and HbbTV TA standards map onto those components?
• Overview of the French scenario for TA on DTT

Shifting to a standards-based approach in Italy

Angelo Pettazzi, Senior Strategic Marketing Manager, Mediaset

• How has Mediaset prepared for the deployment of standards-based TA in Italy?

Looking forwards

Joe Winograd, Chief Technology Officer, Verance

• What advantages will watermarking bring for TA implementers?
• Other TA technology advances on the horizon

DVB-TA & DVB-I

Rufael Mekuria, Head of Research & Standardization, Unified Streaming

• Extending TA for DVB-I and DVB-DASH
• Cooperation with SCTE

Reducing fragmentation

Pascal Jezequel, Global Solutions Architect, Harmonic

• Taking steps towards improving interoperability between the new TA solutions for DTT and already deployed (and still standards-based) solutions on STBs, IPTV, OTT, etc.
• A future holistic vision

Q&A

• You will have an opportunity to post questions for all of our speakers

Register for this webinar!