Monetize International Audiences and Generate Additional Revenues
Localized content and advertising for internationally broadcast channels
TARGETED ADVERTISING
Broadcasters and distributors sending TV streams towards many different countries are often confronted with the challenge of content personalization and monetization.
In order to match the expectations of the viewers thus ensuring loyalty, the TV stakeholders are looking for easy-to-deploy and easy-to-use solutions, enabling content substitution at a much lower cost than the cost of multiplying streams containing only slight differences.
Monetization through advertisement, which is the only revenue source for this industry, is the main reason motivating the adoption of a content substitution solution. Most of the time, national advertisement is not monetized when broadcasting abroad, so there is plenty of room for extra revenue generation. Whether it is client-side or network-side advertisement, whether it is on OTT or linear broadcast, the return on investment is guaranteed and spectacular.
Applications
Insertion of any local TV content
Ads, News, Weather at the scale of a country
Receiver technology agnostic
Targeted TV insertion for linear TV networks (DTT, cable/IP, OTT…)
Reduce environmental impact
by mutualizing TV distribution at the network’s edge
Highlights
ENABLE
No matter the presence of ad-break signaling, Content detection & signaling insertion features allow network-side substitution.
MANAGE
Through AdsReach user-friendly interface, marketing teams and ad sales house can easily manage personalization of a TV channel for hundreds of different countries at the same time, from a central management point. Interfaced with external Ad Decisioning system, AdsReach allows automatic & programmatic content substitution.
SUBSTITUTE
With or without a pre-defined playlist, AdsReach solution can perform a zero delay deterministic content substitution, for a whole ad-break or spot by spot, thus multiplying the stream personalization combinations. By combining a splicer and an ad server, AdsReach is a unique solution on the market.
MONITOR
Our included monitoring solutions give an end-to-end view on signaling, substitutions and stream quality. VALUE: get a 360° view on ad insertion, without investing in costly third-party monitoring solutions.
Benefits
- Enable access to ad insertion technology for small TV channels, often unable to manage a proper signaling or unwilling to face costly infrastructure evolution
- Keep control of the costs and broadcasting while increasing the advertisement catalog and revenue generation
- Lower operational costs, focus on the value creation
- Get a 360° view on ad insertion, without investing in costly third-party monitoring solutions
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Monetize International Audiences and Generate Additional Revenues