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Multicast ABR: Ready To Make Your Video Carpool?

Studies show that video viewing accounts for more than 65% of all Internet traffic.

OTT services, and especially video subscription services, have become quite popular and successful. OTT platforms such as Amazon Prime Video, Apple, or Dazn, are progressively buying online rights for live sports events, getting the exclusivity to broadcast these contents online. The latest Soccer World Cup showed record numbers of viewers tuning in to watch the matches through streaming platforms. The arrival of the football big star Lionel Messi within Major League Soccer, the US soccer league, as well as the Thursday Night Football programme generated peaks on the US broadband networks. The traffic was then four times higher than normal. All these programs have one thing in common. They are all distributed from an OTT platform where the viewing experience makes heavy use of operators’ broadband and mobile networks.

With the ever-increasing consumption of video content and the objective to reduce ecological footprint and to limit CAPEX/OPEX costs, can we imagine a video content pooling system?

Table of contents:

  1. Introduction
  2. The challenges of live video broadcasting over IP networks
  3. A few notions on Adaptive Bitrate and Adaptive Streaming technologies
  4. How Multicast ABR works?
  5. Benefits of Multicast ABR
  6. Conclusion
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