ENENSYS speaks at the IEEE Broadcast Symposium 2023 in Washington DC

The IEEE Broadcast Symposium gather industry experts and practitioners to provide real world experience and technical expertise on broadcast transmission topics. The focus will be on helping the audience benefit from what others have learned solving problems in today’s broadcast systems.

This year, ENENSYS Technologies will be present in Washington DC on 14-15 November to participate in the conference program and to discuss innovative solutions to optimize video delivery.

ENENSYS speaks at the 2023 IEEE Broadcast Symposium

Date: November 14, 2023 – 3:40PM

Topic: Perfect Ad Insertion in Broadcast and Broadband Delivery: Challenges, Strategies and Monitoring

This presentation delves into the challenges of a perfect Ad Insertion (DAI) in the broadcast market. DAI allows for targeted ad delivery in digital video streams but faces complexities in integration, related sometime to the SCTE-35 protocol. The broadcast market’s diversity in platforms also complicates achieving good DAI.

The paper emphasizes the role of SCTE-35 in real-time ad insertion cue management. It highlights the impact of ad insertion on live content delivery and proposes technical solutions to address associated issues.

The challenges of DAI, like ad splicing errors, can be mitigated through robust SCTE-35 monitoring systems.

In conclusion, successful DAI in the broadcast market relies on integrating SCTE-35 effectively, leveraging advanced technologies, and real-time analytics to optimize ad revenue and improve the viewer experience across broadcast and broadband delivery platforms.

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