Enable Addressable TV and Boost Your Revenues
Unlock Addressable TV potential by making streams technologically compatible with server-side and client-side content substitution
TARGETED ADVERTISING
Applications
- Automatically detect content to be substituted and insert state-of-the-art triggers
- Enrich streams with SCTE-35 and unlock content substitution
- Convert SCTE-35 into Stream Events and insert AIT for hbbTV compliancy
- Insert new spot-by-spot SCTE-35 after server-side substitution for complementary client-side insertion, and double your profits.
Benefits
- Small TV channels unable to manage a proper signaling or unwilling to face costly infrastructure evolution have now access to ad splicing technology.
- Cleaned streams after distribution can be enriched with new SCTE-35, independently from the original broadcaster head-end signaling
- When performing server-side insertion, AdsReach is able to insert new SCTE-35 signaling each new content one by one, and consequently enabling further client-side substitutions on set-top box.