Press release

ENENSYS’ AdsReach Addressable TV solution nominated for award at the HbbTV Symposium

Rennes – France – October 28th, 2019 – ENENSYS Technologies is excited and honored to have our Addressable TV solution, AdsReach, nominated for the “Best use of HbbTV for Advertising & Promotion Award” by the HbbTV Association. The prizes for the winner will be awarded at a prestigious ceremony on November 21st, 2019 during the 8th Annual HbbTV Symposium and Awards event in Athens, Greece.

AdsReach is a solution developed through a partnership between TDF & ENENSYS Technologies. Earlier this year, the first data-driven Addressable TV Campaign on-air test was launched by France Télévision Publicité, with Havas and four advertisers. The data for the campaign was collected using TV viewer behavior, in fully compliance with General Data Protection Regulation thanks to AdsReach TV Data, and segmented into four marketing categories (Family, Sport, Finance & Weather). With AdsReach Dynamic Ad Insertion, France Télévision Publicité targeted households from each category and replaced the broadcast ad with the relevant ad.

Régis LE ROUX, President & CEO of ENENSYS Technologies, stated: “We are very proud to have been selected by the HbbTV Association as a finalist for this award. We strive to bring relevant services to our clients, and we feel that this is the case with AdsReach – which enables broadcasters to increase revenue through Dynamic Video Ad Insertion. This nomination is recognition of the innovative work that we do at ENENSYS Technologies, especially through partnerships like the one with TDF.”

An independent jury of experts in the industry have been selected by the HbbTV Association and the entries will be judged on their execution, impact and innovation. The HbbTV Symposium and Awards, which lasts from November 21st-22nd, 2019 showcases excellence in the HbbTV community. More information about the event as well as the conference program can be found at www.hbbtv.org/8th-hbbtv-symposium-and-awards-2019/.