Enable Geo-Targeting on Domestic DTT Networks
Content Personalization on a Domestic Market, at the scale of a region or a city
TARGETED ADVERTISING
Broadcasters and distributors of national TV channels wishing to adapt their content locally, at a scale of a region or a city, are often confronted with an economic and technological challenge.
In order to match the expectations of the viewers thus ensuring loyalty, the TV stakeholders are looking for easy-to-deploy and easy-to-use solutions, enabling content substitution at a much lower cost than the cost of multiplying streams containing only slight differences, especially on DTT networks.
Monetization through advertisement, which is the only revenue source for this industry, is the main reason motivating the adoption of a content substitution solution. National advertisement can be completed with local advertisement, thus giving broadcasters access to new ad inventories and generating additional revenues. Particularly well adapted to DTT broadcasting, the return on investment is guaranteed and spectacular.
Applications
- Insertion of any local TV content (Ads, News, Weather) at the scale of a region or city
- Monetization TV content and engage your audience by adapting content locally
- Access to new local ad inventories
Benefits
- End-to-end campaign definition from segmentation up to monitoring, centrally managed
- SFN compatible for DTT operation
- Automated file delivery to remote sites (ad spots, schedules)
- Compatible with Statmux streams (Variable Bitrate) and Multiple PLP (DVB-T2)