AdsReach
Advertising Solution for Linear TV
TARGETED ADVERTISING
In a world where targeted advertising is the key to generating more revenues in the media value chain, ENENSYS’ AdsReach solution offers TV operations an elegant approach to localize TV content.
In most architectures, TV operators will duplicate TV content that must be regionalized. This has a massive impact on their transport costs and their environmental impact, which are multiplied by as many streams they are managing. AdsReach aims at reducing these massive transport costs by mutualizing all contribution feeds and adapting the content at the edge of the distribution network, where the advertisers will want to reach their audience.
Applications
- Insertion of any local TV content (Ads, News, Weather) at the scale of a country/region/city
- Targeted TV insertion for linear TV networks (DTT, cable/IP, OTT…)
- Monetize TV content and engage your audience by adapting content locally
- Reduce environmental impact by mutualizing TV distribution until the network’s edge
Highlights
International content localization
TV operators redistributing international content can leverage new advertising inventories by localizing TV content such as ad breaks, weather forecasts, or news.
AdsReach will allow them to substitute contents just before delivering it over broadcast, cable, IPTV, or linear OTT networks.
National content regionalization
TV operators addressing large geographical areas often face the difficulty to attract new advertisers. TV operators need to step up and adapt their network to the advertisers' needs. By integrating ad splicers at the scale of audience segments, TV sales houses will attract new advertisers and increase their viewers' engagement by proposing relevant content locally.
Additional inventory monetization
Even with the rise of digital platforms' targeting performances, geo-targeted campaigns remain the main application of targeted advertising. By allowing new advertisers to buy this newly available slots, operators will generate more viewership engagement on top of generating additional TV revenues.
No dependency on receivers
AdsReach proposes network-side insertion, meaning that all receivers will be able to receive the localized content, regardless of the reception network: Terrestrial (DVB, ISDB, ATSC), Satellite, Cable/IPTV, linear OTT.
A centralized yet modular architecture
AdsReach is constituted of two innovative products designed by ENENSYS: AdsEdge, the fastest ad inserter available on the market, and CampaignManager, centralizing campaign management and reporting with the definition of market segments. Together, they provide a modular yet centralized architecture to localize TV content at the scale of any advertisers' market.
Standard-based and deployed
Deployed and running 24/7 in several countries, AdsReach enables more than 80 million content subsitutions every year. The solution relies on international standards to define content playlists (SCTE-118) and insertion triggering (SCTE-35), guaranteeing that it does not affect the quality of service (QoS) nor the video and audio quality.
Benefits
- End-to-end campaign definition from segmentation up to reporting (AsRun logs)
- Seamless network-side insertion, not depending on receivers’ compatibility
- SFN compatible for DTT operation
- Standard-based solution (SCTE)
- Automated file delivery to remote sites (ad spots, schedules…)
- Compatible with Statmux streams (Variable Bitrate) and Multiple PLP (DVB-T2)
