AdsEdge

Regional Ad Splicer

Combining both functions of an Ad Server and a Splicer, AdsEdge is a standard-based solution designed to insert Targeted Content of file-based content (Ads, News, Weather, etc.) for DTT or cable networks. It behaves as an Ad Server to store content and schedule files, and behaves as a deterministic Splicer to update the live stream upon reception of SCTE-35 triggers.

Highlights

Ad Server & Splicer in One Box

AdsEdge combines both functions of Ad Server and Splicer. It behaves as an Ad Server to store content files (Ads, News, etc.), schedule files and it also generates the reports. It behaves as a deterministic Splicer to update the live stream with dedicated content upon reception of triggers.

Deterministic Ad Insertion for DTT SFN Operations

AdsEdge perfoms deterministic content replacement in order to be compliant with terrestrial SFN broadcasting networks: bit-to-bit equivalent playlist insertion for each AdsEdge of the same SFN cell.

Ad Insertion for Statmux TV Multiplexes

Content insertion for both constant and variable bitrate (CBR/VBR), enabling insertion at the edge of the network. Real-time analysis is performed to insert the highest quality possible, based on the ABR technology.

Industry-standard SCTE Interfaces

Content insertion is based on deterministic playlist (SCTE-118-3) insertion into a live stream following a SCTE-35 trigger.

Available for Different TV Plaform Delivery

The solution is compatible with any terrestrial network, including DVB-T, DVB-T2, ISDB-T and is also efficient for cable networks.

STB or iDTV Receiver Agnostic

The content insertion does not modify audio and video content, ensuring compatibility with all DTV receivers and no service quality loss.

Applications

  • Targeted Ad insertion in live TV service
  • Regional based content insertion:
    • Local TV news
    • Local Weather forecast
  • Sustainable TV program

Other Benefits

  • Easy to deploy, easy to use
  • Cost efficient : keep control of the costs while increasing the advertisement catalog and revenue generation
  • Ensures viewers loyalty by matching viewers expactations
  • Reduces environmental impact by mutualising TV distribution at the network’s edge

Technical specifications

INPUTS

Control

1x Gigabit Ethernet (RJ45) for GUI/SNMP and for file upload

TS/T2-MI

Up to 2x ASI inputs (BNC)
1x Gigabit Ethernet (RJ45) - Option for TS/T2-MI over IP input streams
Up to 2x DVB-S/S2 inputs (F-type) with HDmSat-AdsEdge (one active)

OUTPUTS

TS/T2-MI

2x mirrored ASI outputs (BNC)
1x Gigabit Ethernet (RJ45) - Option for TS/T2-MI over IP output streams

Availability

ASI bypass (option) to always output incoming TS/T2-MI over ASI

FEATURING

Standards

ETSI TS 102 773 V1.3.1
SCTE-35 and SCTE-118-3
MPEG-2 and MPEG-4 AVC/HEVC

TV Content Insertion

Regional insertion of file-based content into a live TS/T2-MI stream
Upon SCTE-35 trigger reception or manual trigger command
Report generation for Ad agencies (sales houses)
Up to 8 simultaneous insertions (in 1 MPTS or 8 SPTS)

Storage

128 GB internal memory available
Schedule files and reports
Flexible files delivery (FTP or other)

DVB-T2 Compliant

T2-MI input and T2-MI output
Single and multiple PLP support

SFN Compliant

Deterministic local Ad insertion to enable SFN broadcasting
No external reference needed

VBR Insertion

Variable bitrate insertion for STATMUX streams
Automatic detection of the available bitrate
Selection of the corresponding video chunk

Service Availability

ASI bypass to deliver the live stream in case of power failure

Monitoring & Supervision

Easy-to-use HTML5 GUI
User management
Full SNMPv2 support

Physical

Height

43 mm / 1.69 in.

Width

443,7 mm / 17.46 in.

Depth

322,8 mm / 12,70 in.

Format

1 RU, width 19”

Front Panel

LCD display and controls

Power Supply

100-240 V 50/60 Hz or 48 V DC

Power Consumption

20 W/module

Operating Temperature

0 to 50°C / 0 to 131°F with 3 modules - 0 to 45°C / 0 to 131°F with 6 modules

Deployment options

Front

Back

HDc back panel

Ordering codes

AdsReach-Access

- Ads substitution based on SCTE-35 trigger, Scheduled or manual through API
- Centralized Ads Management including Ads provisioning and delivery, Playlist management, AsRun logs storage, AdsServer interfaces
- To order with a minimim of 1 day of Project Development and 1 day of Technical Assistance for system setup
- 1 year, 3 years or 5 years commitment

AdsReach-Performance

- Ads substitution based on SCTE-35 trigger, Scheduled or manual through API
- Centralized Ads Management including Ads provisioning and delivery, Playlist management, AsRun logs storage, AdsServer interfaces
- System redundancy for ads substitution and centralized Ads Management
- To order with a minimim of 1 day of Project Development and 3 days of Technical Assistance for system setup
- 1 year, 3 years or 5 years commitment

AdsReach-Ultimate

- Ads substitution based on SCTE-35 trigger, Scheduled or manual through API
- Centralized Ads Management including Ads provisioning and delivery, Playlist management, AsRun logs storage, AdsServer interfaces
- System redundancy for ads substitution and centralized Ads Management
- SCTE-35 generation based on content detection
- TS and SCTE-35 Monitoring
- To order with a minimim of 3 days of Project Development and 5 days of Technical Assistance for system setup
- 1 year, 3 years or 5 years commitment

Options

Streamprobe IPTV

For more informations on

AdsEdge